3. My favorite quote from Albert Einstein:

“Problems cannot be solved by the same level of thinking that created them.”

Stories are a path to understanding. The old stories are crumbling even though we cling to them. If narrative is going to support change, it’ll have to be created by new neural pathways and new tricks of language. And those two are like the chicken and the egg: Either one will probably lead you to the other.

P.S. I don’t care what methods or styles or tones or dictions or approaches you use to accomplish any of the above. All keys have an equal chance of opening the door to my attention.